PRIVACY POLICY

Effective March 31, 2008:

The Fin, Inc. is concerned about your privacy. We want you to understand what types of Personally Identifiable Information we collect from you, and how we use your Personally Identifiable Information.

By using the www.thefin.com website you are consenting to our use and processing of your information as set forth in this Privacy Policy.

Personally Identifiable Information (“PII”)

Personally Identifiable Information ("PII") refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. This includes information that is used in a way that is personally identifiable, including linking it with identifiable information from other sources, or from which other personally identifiable information can easily be derived, including, but not limited to, name, address, phone number, fax number, e-mail address, demographic information such as age, income, and zip code, financial profiles, social security number (solely in instances in which you accept payment from The FIN in a transaction which requires IRS notification by law), and credit card information (in the event you make purchases from the Site using a credit card). To the extent unique information (which by itself is not PII) such as a personal profile, unique identifier, and IP address is associated with PII, then such unique information is also considered PII. PII does not include information that is collected anonymously (i.e., without identification of the individual user) or demographic information not connected to an identified individual.

This Privacy Policy describes The Fin’s (“The Fin” or “we”) use and sharing of personally identifiable information (“PII”- your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to The Fin when they register (also known as “Registration PII”). The Term “User” refers to a Visitor or a Member. This Privacy Policy applies to the services offered by The Fin, including any The Fin-branded URL (The Fin Website”), and other features (including but not limited to, music and video embedded players), The Fin mobile services, and any other features, content, or applications offered from time to time by The Fin in connection with the The Fin Website (collectively, the “The Fin Services”). The Fin Services are hosted in the United States.

From time to time The Fin may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of The Fin Services, or technology, and such modifications shall be effective upon posting by The Fin on the The Fin Website. Your continued use of the The Fin Services after The Fin posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If The Fin materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

COLLECTION AND SUBMISSION OF PII AND NON-PII ON THE FIN

When The Fin collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of The Fin. The Fin may also collect PII from you if you choose to participate in The Fin Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to The Fin for review.

In addition, The Fin collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the The Fin Services, track usage, and for security purposes.

The Fin Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively “Profile Information”). The Profile Information in a Member’s profile is provided at his or her sole discretion.

The Fin Members can change their Registration PII and Profile Information at any time and can control how Visitors, other Members and The Fin communicate with them by controlling their account settings, available within the “Edit Profile” portion of their The Fin profile.

Cookies. Cookies are small bits of information that The Fin places on your computer. The Fin uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the The Fin Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on The Fin Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”). The Fin does not control these third party cookies and Users of the The Fin Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the “Notice” section below for more information on customized advertising on The Fin. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. The Fin may allow third party pixel tags to be present on The Fin Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the The Fin Services.

NOTICE: THE FIN WILL PROVIDE YOU WITH NOTICE ABOUT ITS PII COLLECTION PRACTICES

When you voluntarily provide PII to The Fin, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses The Fin will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, The Fin will notify you of your options regarding our use of your PII (See “Choice” below). Except as described in this Privacy Policy, The Fin will not share your PII with third parties unless you have given The Fin permission to do so (See “Use” below).

The Fin Services may be linked to Internet sites operated by other companies. The Fin Services may also carry advertisements from other companies. The Fin is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the The Fin Services or for the privacy practices of third party Internet advertising companies. Once you leave The Fin Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

The Fin may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide (like “About Me,” “Interests”) and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. For example, based on your fishing interests we might display an advertisement to make sure you are advised when your favorite fishing rod goes on sale. The information used for this feature does not provide your PII or identify you as an individual to third parties

Some of the advertisements that appear on The Fin Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of The Fin Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.

Third party applications (such as widgets) created by third party developers may also be available on the The Fin Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users. However, The Fin does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with The Fin. The Fin encourages Members not to provide PII to the third party’s application unless the Member knows the party with whom it is interacting.

CHOICE: THE FIN WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

Except as described in this Privacy Policy, The Fin will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with The Fin.

USE: THE FIN'S USE OF PII

The Fin will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If The Fin obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other Members The Fin that you may already know in the physical world, The Fin allows Users to search for Members using Registration PII (i.e., full name or email address). The Fin also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., Fishing Interests). The Fin may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under “Edit Profile.” Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from The Fin, The Fin may periodically use your email address to send you such materials related to the The Fin Services, as applicable. If you want to stop receiving such materials from The Fin, you can change your profile settings under “Settings,” or follow the unsubscribe instructions at the bottom of each email.

The Fin employees, agents and contractors must have a business reason to obtain access to your PII. The Fin may share your PII with those who help us manage or provide The Fin Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with administration.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide The Fin with a specific service and not for any other purpose. The Fin may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. The Fin also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in “Notice” above, The Fin may customize the advertising and marketing messages you receive on the The Fin Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. The Fin prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with The Fin’s advertisers and business partners.

There may be instances when The Fin may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of The Fin, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the The Fin Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if The Fin sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, The Fin may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. The Fin is not responsible under the EU local data protection laws for Member-posted information.

SECURITY: THE FIN PROTECTS THE SECURITY OF PII

The Fin uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, The Fin uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

ACCESS, REMEDIES AND COMPLIANCE: HOW TO ACCESS, CORRECT OR CHANGE YOUR PREFERENCES REGARDING YOUR PII AND HOW TO CONTACT THE FIN ABOUT PRIVACY CONCERNS

Whenever possible, The Fin Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as “Edit Profile” and “Account Settings.”

If you ask The Fin to stop using your PII, The Fin will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or The Fin’s collection and use of your PII please contact The Fin at:

Email:
pii@thefin.com

Mail:
PII
The Fin, inc
32 East 57th St
10th Floor
New York, NY 10022